London is a collection of villages stitched together by the tube. The right base is usually the one with the best transport link to your priorities, not the most famous postcode.

Theatres, shopping and major sights within walking distance. It is the most convenient choice for a first visit and the most expensive for the space you get.
River views, the Tate Modern and the London Eye, with fast trains to the rest of the city. A good compromise between centrality and price.
Practical for Heathrow and Eurostar arrivals, with good tube links. Less charming at street level, but often better value than the West End.
Markets, nightlife and a younger crowd, with cheaper rooms and a more local edge. Check the walk to a tube or Overground station.
These are established listings in London with a star class or direct contact details. They are a starting point, not a ranking or a live price comparison.
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